ok go

It started as an email link from Craig titled 'What would you do with eight treadmills?' A really fun and well choreographed treadmill dance. Then one of my colleagues recognised it from VH1, apparently its a music video for a band!

Did a bit of research, and their name is OK GO. They are from Chicago. I think I love them.

This is from their profile:
"It's winter in Malmö, the Swedish industrial town where OK Go has come to record their second album for Capitol Records. The band is excited but wary. They've just spent two exhausting years touring the globe, and another six months back home, writing and rejecting more than sixty new songs. The writing process was grueling, but fruitful: OK Go came up with a collection of demos so strong they grabbed the attention of super-producer Tore Johansson, the hugely sought-after man behind Franz Ferdinand's debut album and the Cardigans' hits.

Tore's first words are gruff. "When you are finished with a take," he tells them in his half-menacing, half-hilarious Swedish accent," I will not come running into the studio smiling and waving my arms like some American producer. If I say something is OK, it is perfect. If I say nothing, you will do it again until I tell you stop." Tore spends ten minutes deriding the cookie-cutter slickness of America, home of editing systems smarter than the people who use them. It will be much simpler here, Tore assures them. "You will go into a room together and you will rock." more

This is the treadmill video - Here It Goes Again

This is the dance they apparently do at the end of all their shows - A Million Ways To Be Cruel

It's amazing how much work must have gone into each dance - these guys are rad. Check them out, it'll be the best fun you'll have all day.